Marketing Manager

A large manufacturer in the construction industry is looking for a Marketing Manager in Moscow/Ryazan. Salary: competitive (salary + quarterly bonus). Office work. Responsibilities include marketing strategy, campaigns, trade marketing, content, events.

Responsibilities: · Development, approval and implementation of the annual plan of marketing activities for the rolled materials segment (KMS). · Organization and launch of effective advertising campaigns (online and offline) to support the product portfolio of the area of responsibility, aimed at increasing awareness. · Support of trading partners, conducting trade marketing activities. · Cooperation with the company's DIY division, sales support in the channel. · Support of brand reputation – handling reviews on marketplaces and DIY. · Content marketing. Development of content to support products of the area of responsibility: infographics, video. · Outdoor advertising and point-of-sale design: support of presence in places where the target audience gathers and at points of sale, including in DIY channels, partner channel and retail chain. · Interaction with the Construction Academy. Preparation of educational content. · Work with bloggers. · Updating advertising materials: packaging, POSM. Integration of information about products of the area of responsibility into corporate advertising materials. · Building work with the Corporate Center in terms of internet communications, SMM. · Organizing events for the target audience. Participation in joint construction forums with colleagues from other product areas. Organization of excursions to factories of the direction. · Participation in exhibitions. · Evaluation of the effectiveness of the events and prompt implementation of corrective measures. · Ordering printing, production of branded souvenirs, development and production of POSM. · Formation of the annual marketing budget, distribution of funds across promotion channels, control of execution and optimization of expenses. · Work with contractors: setting tasks for advertising agencies, designers, copywriters, control of deadlines and quality of execution. · Motivation, mentoring and professional development of department employees.

Requirements: · Higher education (technical, construction, preferably also management). · Additional education in communications (seminars, trainings) is welcome. · Experience in marketing from 3 years. · Budgeting experience (annual planning, execution control). · Experience in launching advertising campaigns on the internet, developing creative materials, landing pages, banners and shooting videos. · Ability to work in multitasking conditions. · Project management experience. · Event organization experience. · Creativity, desire to invent and ability to implement own ideas to the end. · Developed communication skills. · Skills of effective presentation and public speaking. · Document management experience. · Experience as a customer, ability to build effective communication with contractors, agencies, freelancers.

Conditions: · Official employment according to the Labor Code of the Russian Federation. · Competitive salary (salary + quarterly bonus). · Voluntary medical insurance (DMS). · Mobile phone compensation. · Meal compensation. · Career development opportunities.