Lead User Acquisition (Prequel/Esti)

Lead User Acquisition at Prequel Inc. for Prequel/Esti apps. Remote, except RF. Compensation negotiable: fixed + KPI. Owner of paid acquisition ROAS, channel diversification, and UA team management.

Prequel Inc. is a multi-product company developing photo and video processing apps, including Prequel, Esti, Gio, and Hula. Responsibilities: - Own paid acquisition results for Prequel and Esti: ROAS and cohort payback, volume/efficiency targets, budget planning and reallocation across apps and channels. - Diversify channels and reduce dependence on Meta; launch TikTok, Google, ASA, and networks to stable profitable spend, including technical setup (SDK events, conversion passing, account structures). - Manage and develop a team of 3+ UA managers: development plans and promotion cases using a grade framework, weekly retros and planning, hiring and onboarding buyers; 30-40% hands-on personal buying in one direction. - Act as the human layer over automation: requirements for the buying system, validation of its recommendations, translating personal practices into team standards. - Run experiments that move unit economics: new creative approaches, scaling mechanics, funnel and signal tests. - Work with Analytics, AI Engineering, Creative, Growth, ASO, and platform partners (Meta, AppsFlyer). - Present results and strategy at C-level and own incidents.

5+ years in UA on growing B2C products, of which 2+ years as a team lead of a buying team (3+ people) and with a personal managed budget. Mobile B2C with subscription monetization is required; Web2App / Web2Web experience is important. Meta at scale: $1M+ per month personally and through the team, with understanding of auction, signals, account structure, and optimization logic in its current (Andromeda) form. At least one second channel personally taken from zero to real scale (Google Ads, TikTok, Pinterest or similar), including technical setup. Practical unit economics: LTV, payback, predicted ROAS, deriving target CPA/ROAS from renewal curves, statistical significance of tests. Experience building an experimentation system, not just individual tests. Tools: AppsFlyer or Adjust, subscription platform events in MMP and ad accounts, BI (Tableau or similar). Fluent English and Russian.

Remote work, except Russian Federation. Compensation: negotiable, fixed + KPI.