Lead Performance Marketing

Lead Performance Marketing at Trend Novostroyki. Remote. Responsible for lead generation strategy in the new-build residential real estate segment, managing performance contractors, funnel analytics, budget, and testing acquisition channels.

About us: We are the Trend Novostroyki team. We do not just sell apartments. We are building a technological ecosystem where a broker works through an IT platform, analytics, and AI tools, not by feel. Tasks: • Develop and implement a lead generation strategy in the new-build residential real estate segment. • Analyze the current acquisition funnel: traffic sources, requests, cost per lead, lead quality, call connect rate, conversion to consultation, selection, and deal. • Form and test hypotheses for new channels, formats, and mechanics of attracting new-build buyers. • Launch and optimize advertising campaigns independently and/or together with contractors. • Manage performance contractors: set tasks, control launches, evaluate results, make decisions on scaling or disabling channels. • Set up and develop a lead quality assessment system together with sales, product, and marketing teams. • Regularly collect feedback on lead quality and use it to improve channels, offers, landing pages, and communication scenarios. • Build reporting on key metrics: traffic, requests, cost per lead, share of target leads, call connect rate, conversion by funnel stages, cost per target request, and channel contribution to deals. • Manage the lead generation budget and redistribute it among channels based on effectiveness. • Analyze the competitive environment: developers, agencies, classifieds, aggregators, CPA networks, and other sources of demand for new builds. • Find and test partner channels for attracting real estate buyers. • Together with the marketing team, form offers, creatives, landing pages, and communication hypotheses for different buyer segments. • Participate in the development of analytics, CRM, call tracking, and product tagging to see the user path from source to request, consultation, selection, and deal. • Prepare regular conclusions on lead generation effectiveness and propose concrete changes to the acquisition system.

• Understand the specifics of the new-build market and know how to attract real estate buyers. • Enjoy combining strategy and hands-on work — independently set up campaigns, launch hypotheses, and test combinations. • Ready not only to allocate budget, but also to disable ineffective channels, defending results through KPIs. • Aim to improve lead quality, call connect rate, and conversion.

Remote work.