Lead Marketing

Lead Marketing at TrendAgent, remote. Real estate service for agents; manage marketing function, audit 15-person team, processes, budgets, agencies, C-level reporting.

TrendAgent is a service for real estate agents. Through its IT platform, agents select and book apartments for clients and receive professional assistance throughout the deal. Geography: offices in Moscow, Saint Petersburg, Krasnodar, Novosibirsk, Kazan, Rostov-on-Don, and Yekaterinburg; openings planned in Ufa, Tyumen, and Sochi. In 2023, the company entered the international market starting with the UAE. Currently employees work in Dubai, with an office planned in Abu Dhabi. Brand mission: change the real estate market with technology tools, helping all deal participants work more efficiently and conveniently, while preserving each person's sense of value and significance in their work. Responsibilities: • Manage the marketing function: from strategy to execution. • Audit the current team (15 people): assess competencies, roles, areas of responsibility; restructure or hire if needed. • Set up and optimize processes: task setting, control, regulations, reporting. • Form and control budgets. • Interact with other functions: sales, product, IT, operations. • Manage external contractors and agencies. • Work with C-level: defend plans, regular reporting, participate in strategy sessions.

• Experience as Marketing Lead / Marketing Director / Head of Marketing for 3+ years. • Ability to run several projects and directions in parallel with limited resources. • Experience managing a marketing team of 10+ people. • Systematic approach, high self-organization, results orientation. • Experience working with C-level — ability to speak the language of business. • Account director profile from an advertising or digital agency is suitable if there is management experience and coordination of large teams and many tasks. • Good background in digital, brand, channel model (SMM, CRM, performance), but without needing to do hands-on work.

• Full area of responsibility: strategy, team, processes, results. • Support and trust from the team and management, readiness for constructive dialogue. • Opportunity to influence the product and brand in a rapidly growing segment. • Work with large-scale tasks and resources to implement own ideas. Remote work.