Lead Marketing Manager

Lead Marketing Manager for a game dev studio creating mobile and VR games. Define strategy, lead team, manage outsourcers.

Responsibilities: - Determine positioning, target audience, priority geos and promotion channels; create marketing plan up to global release. - Set tasks for two juniors, supervise and train them. - Find and manage outsourcers: creative production, UA, PR. Review contracts with contractors and bloggers. - Create briefs for creatives, reels, trailers, footages; coordinate production and make final decisions. - Together with UA prepare and launch paid traffic: ad networks, creative tests, control CPI, ROAS and ROI. - Define PR strategy: press, events, App Store featuring. - Oversee marketing of VR project on Steam.

Must have: - 3+ years in mobile game marketing with 1+ year as lead. - Proven successful launches with measurable results. - Ability to set tasks, build processes, mentor juniors, control timelines and budget. - Experience with analytics services, knowledge of marketing metrics and their link to product metrics for App Store ASO and Steam. - Understanding of Firebase/GA, AppMagic or Sensor Tower; ability to calculate CPI, LTV and ROI and make decisions. - Understanding of content and promotion in TikTok, Instagram, YouTube, Discord, Reddit. - English B2+. - High proactivity. Nice to have: - Experience with music or rhythm games. - Marketing games on Steam. - Understanding of game design and retention metrics. - Basic editing and graphics skills. - Experience with US market.

Office in Tver, remote or hybrid; relocation support. Flexible schedule. Paid vacation and sick leave.