Lead Digital Marketer / SMM Manager

Lead Digital Marketer / SMM Manager at Renoir, a Russian IT developer of smart services for the sports industry. Remote or office in Moscow. Salary: 50,000–150,000 RUB.

About us: Renoir is a Russian IT developer of smart services for the sports industry. Our flagship product is the sports technology ecosystem PadelTech for automatic analytics and analysis of padel matches. Using artificial intelligence and computer vision, the service cuts highlights during the game and forms digital analytics for each player. Tasks: • Influence & SMM: select sports and media creators, launch campaigns, maintain a database and communicate with bloggers and platforms. • Vertical content: develop mechanics for promoting highlights and sounds in TikTok, Reels, Shorts and VK Clips, launch thematic account grids. • Performance & Advertising: set up and manage traffic purchasing (Yandex Direct, TG Ads, social networks), budget expenses. • Funnels & Analytics: develop unit economics and test hypotheses.

• Experience in SMM and systematic development of social networks (TikTok, Instagram, Telegram, VK). • Setup, launch and optimization of targeted and contextual advertising (Yandex Direct, TG Ads, etc.). • Understanding of marketing funnels, products and unit economics. • Ability to work with key performance marketing metrics: CAC, CPL, CTR, CR, ROMI. • Deep analytics of advertising campaigns, generation and testing of hypotheses, search for growth points. • Ability to develop and test catchy offers and creatives. • Understanding of the specifics of Telegram, Instagram*, Yandex Direct channels and vertical video algorithms. • Preferably confident use of neural networks (ChatGPT, Claude, etc.) for content generation, analytics, automation and marketing tasks. • Interest in sports, systematic reporting.

Salary: 50,000 – 150,000 ₽ (base + KPI, the range depends on grade and experience) Format: Remote or office in Moscow, flexible schedule.