Content Marketer

MDI, a premium real estate developer, seeks a Content Marketer to build email marketing from scratch. Salary from 200,000 RUB, on-site in Moscow region.

— build the company's email marketing from scratch: strategy, content plan, segmentation and communication system; — create texts for email, WhatsApp, SMS, articles and other marketing channels; — develop warming chains and communications at different stages of the client funnel; — conduct CustDev with existing clients and potential buyers; — find insights and turn them into marketing messages; — adapt one key message into different content formats; — analyze communication results and test hypotheses; — improve Open Rate, Click Rate, Conversion Rate and ROI of marketing chains; — interact with designers and layout specialists; — propose new ideas and tools to strengthen marketing and sales.

— strong copywriting skills; — ability to create lively texts that attract and hold attention; — understanding of audience needs, motives, fears and desires; — ability to create strong headlines, hooks and arguments; — understanding the role of content in the marketing funnel and its impact on business; — ability to analyze newsletter effectiveness and improve metrics; — ability to independently find ideas, formulate hypotheses and bring them to implementation; — readiness for responsibility and high quality requirements. Nice to have: — experience in email marketing and CRM communications; — experience with premium products, real estate or complex sales; — understanding of buyer psychology and decision-making principles; — cases where content influenced conversion, sales or other business metrics.

— salary from 200,000 RUB, final offer depends on experience and competence level; — possibility to increase income as results and responsibility grow; — schedule 5/2, Saturday and Sunday off; — work in a suburban marketing house in Klinsky district, Moscow region; — work mainly on company premises, remote format is not provided; — corporate leisure and team support; — opportunity to grow into a department head and build your own team.