Influence Marketing Manager

Influence Marketing Manager for gaming/esports, focusing on CS:GO, remote, full-time. Manage influencer campaigns, build relationships, and lead a small team.

We are looking for an Influence Marketing Manager who is well-versed in the gaming/esports environment, can find strong foreign influencers and build long-term relationships with them. We need a person who is not limited to buying integrations: can analyze results, test new approaches, negotiate effective terms, and find non-standard ways to promote the product. It is especially important that you understand Counter-Strike and play CS yourself - most of the work is related to this audience and content. What you will do: • Create briefs and technical specifications for advertising integrations on YouTube, Twitch, and Kick. • Find and select relevant influencers in foreign markets. • Constantly develop and update the contact base. • Negotiate with influencers and agencies: discuss formats, costs, and cooperation terms, bargain. • Monitor deadlines for integrations, content, and compliance with agreed specifications. • Analyze the effectiveness of placements and maintain systematic reporting. • Work with key influence marketing metrics and make decisions based on campaign results. • Constantly test new hypotheses, formats, and traffic sources. • Find non-obvious and effective ways to promote the product through influencers. • Build long-term relationships with bloggers and streamers, engage them in the product, and develop barter cooperation formats. • Work with vertical content formats: Shorts, Reels, TikTok, and similar formats. • Manage a team of managers who handle connecting micro-influencers under a referral model.

• At least 2 years of experience in influence marketing. • Experience working with foreign markets. • Experience in gaming, esports, or related fields. • Good understanding of the Counter-Strike industry and personal interest in the game. • English from B1 - sufficient for correspondence and negotiations with foreign partners. • Understanding of basic marketing metrics and key influence marketing indicators. • Ability to independently find influencers - both manually and using specialized tools. • Having your own influencer base will be a big plus. • Ability to create clear and detailed briefs and technical specifications for integrations. • A plus is the ability to show examples of completed campaigns or briefs. • Ability to systematically work with tables, databases, and reports. • High attention to detail: deadlines, agreements, content of integrations, and correctness of placements. • Ability to assess not only reach but also the real effectiveness of cooperation with a specific influencer. Will be an advantage: • Your own network of contacts among foreign YouTube and Twitch creators. • Experience working with Counter-Strike influencers. • Experience building referral or ambassador programs. • Experience managing a small team. • Understanding of gaming product promotion mechanics and gaming audience characteristics.

• Work format: Remote • Passionate team: we create products we are proud of. • Flexible schedule and remote work. Comfortable if you are in GMT+1 – GMT+8 time zones. • Constant development: we pay for training, buy books, organize internal and external courses. • Benefits: health insurance, compensation for meals, sports, hobbies, English, and psychologist. • Opportunity to influence the development of one of the largest brands in the esports industry.