Influence Manager

Influence Manager at S&P Digital music label in Moscow. Develop promotion mechanics for tracks on TikTok, Reels, Shorts, manage creators, and run influencer campaigns.

• Develop mechanics for promoting track sounds on vertical-format social networks (TikTok, Reels, Shorts). • Select content creators for specific releases, audiences, and mechanics. • Create briefs for creators before launching influencer campaigns. • Build and maintain a database of loyal creators: find new bloggers, update contacts, track costs, statistics, and content quality. • Communicate with creators, contractors, managers, and artists: negotiate terms, brief, control deadlines and content releases, and moderate content per the technical specification. • Monitor social media trends and quickly adapt them to label releases. • Track sounds, analyze their growth, and propose further promotion plans. • Budget and control expenses for influencers and contractors. • Control content releases, collect links, reach, reactions, ER, CPV, and other metrics. • Create own TikTok 'farm' accounts for sound promotion. • Search for new formats of interaction with influencers within existing platforms. • Conduct influencer events aimed at building loyalty for promoting artists and the label's image in the industry. • Prepare all necessary documents, campaign reports, and selections upon request from artists and management to maintain label expertise. • Attend all events involving large gatherings of influencers, e.g., VK Kvartirnik.

• Understanding of algorithms of social networks with vertical videos. • Excellent knowledge of the blogging sphere in Russia. • Own loyal base of bloggers for any tasks. • Use of AI services in operational influencer marketing work. • Awareness of trends, bloggers, formats, and mechanics. • Interest in music and desire to understand different genres. • Ability to quickly come up with ideas for a specific track. • Communication skills with bloggers and contractors. • Organization: ability to maintain spreadsheets, record agreements, control deadlines. • Basic understanding of metrics: reach, views, ER, CPV, engagement, sound usage dynamics. • Ability to draw conclusions from collected statistics of past campaigns. • Responsibility, attentiveness, and readiness to work at a fast pace.

• Employment under the Labor Code of the Russian Federation. • Work schedule 4-1: 4 days in the office, 1 day remote, from 10:00 to 18:30. • Medical insurance, Skyeng, other learning opportunities. • Convenient office in the center, with fruits and sweets.