Head of Web Analytics (E-commerce)

Head of Web Analytics for Simple Group, e-commerce platform simplewine.ru. Hybrid in Moscow, full-time.

Responsibilities: – Act as head of web analytics in the digital products team, focusing on the B2C e-commerce platform https://simplewine.ru. – Build end-to-end analytics integrating data from the e-commerce platform, CRM, and other sources. – Configure analytics tools (Yandex.Metrica, DataGo). – Aggregate data from multiple sources (Yandex.Metrica, CRM, etc.), work with raw data. – Validate and formulate product hypotheses, conduct A/B tests, analyze results, find insights in data. – Visualize data and prepare omnichannel reports for stakeholders to monitor KPIs. – Monitor metrics, identify causes of deviations, and prepare recommendations for improvement. – Forecast site performance indicators (traffic, revenue, conversion, average check, bounce rate, etc.). – Collaborate with internal stakeholders (collect, analyze, refine requirements) and web developers (set tasks, monitor implementation).

Requirements: – Experience as an analytics head or lead web analyst. – Experience building analytics processes for web and app digital products in e-commerce. – Proficiency in Google Tag Manager, Yandex.Metrica, Yandex DataLens, DataGo, AppMetrica, ClickHouse, Power BI. – Experience with ROPO analysis. – Experience developing tools to automate data processing and routine tasks using Python scripts. – A plus: experience with research, predictive models, and factor analysis.

We offer: – Official employment. – Health insurance with dental coverage. – Corporate discounts on company products and partner programs. – Internal and external training opportunities. – Wine expertise development through courses, tastings, and training from our experts and brand ambassadors.