Head of User Acquisition / TikTok Ads, Mobile UA

Head of User Acquisition / TikTok Ads, Mobile UA at Newmindstart. Remote, salary negotiable, candidates outside Russia and Belarus. Performance marketer to launch and scale TikTok Ads for Tier-1, primarily US.

Existing marketing and other paid channels are in place. Need to launch and scale TikTok Ads as a new acquisition channel for Tier-1 markets, primarily the US. Build audience → creative → offer → conversion bundles, create a testing system, and bring TikTok to stable scale. Entrepreneurial approach: find new hypotheses and growth points rather than only optimizing the ad account.

3+ years in User Acquisition / Performance Marketing with strong focus on TikTok Ads and Mobile UA (other acquisition channels is a plus) Real experience with US / Tier-1 Experience with budgets from $100k per month Independent launch and scaling of campaigns Strong expertise in performance creatives / video ads Understanding of CAC, CPA, ROAS, LTV and unit economics Ability to work with funnels and landing pages, find growth points in data English B2+ Nice to have: budgets $1M+/month, other paid channels, B2C products with low ticket, wellness / health / e-learning, mobile acquisition Important: hands-on TikTok experience with large budgets and the US market. If TikTok budgets were below $50–100k, no US experience, or main experience is with high-ticket products, the role likely will not fit.

Remote work Salary: negotiable Candidates must be outside Russia and Belarus