Head of Traffic / Head of Paid Acquisition

Head of Paid Acquisition for Devhunt, a large in-game e-commerce product in Roblox ecosystem. Remote, salary up to $5,000. Manage paid traffic, budgets, and teams across multiple games.

Company: Devhunt - a large in-game e-commerce product in the Roblox ecosystem, allowing players to buy and sell in-game items. Main tasks: - Managing the entire paid traffic direction across two game products. - Planning, controlling, and optimizing advertising budgets. - Scaling traffic acquisition with a focus on profit and ROI. - Managing teams through leads and controlling media buyers' performance. - Overseeing ad campaigns in Google Ads, TikTok Ads, and Meta Ads. - Analyzing advertising and business metrics: spend, purchases, revenue, profit, ROI, and ROAS. - Ensuring correct attribution and tracking, collaborating with analysts and developers to identify data errors. - Analyzing performance dips and timely reallocating ad budgets. - Developing and testing hypotheses for new audiences, geos, ad formats, and creatives. - Scaling successful ad combinations across game directions. - Building a systematic approach to campaign performance control and process automation.

Requirements: - Experience as Head of Traffic or Head of Paid Acquisition. - Deep understanding of Google Ads, TikTok Ads, and Meta Ads. - Practical experience launching and scaling ad campaigns independently. - Experience managing large advertising budgets. - Experience with international traffic, primarily US and Europe. Nice to have: - Experience in gaming, e-commerce, or marketplaces. - Experience managing multiple paid traffic teams simultaneously. - Experience in automating ad campaign control and analytics. - Understanding of in-game e-commerce specifics and the gaming industry.

Remote work. Salary: $4,500-$5,000 per month.