Head of SMM / Content Director

Head of SMM / Content Director for Talpis Metod, remote. Lead a team of 5-8 people to grow social media for 'Vselenskaya Terapiya' method. Salary from 150,000 RUB.

We develop 'Vselenskaya Terapiya', an original method by Leonid Talpis, a practicing psychologist, hereditary doctor, and international-level trainer. We combine deep psychological practice with modern technology. The team has more than 70 people, with new projects and launches ahead. We want social media to become a constant source of new people: subscribers, reach, and registrations for webinars and programs. We are rebuilding the department for this task. It will have approximately 5-8 people. We are looking for a leader to take it entirely: channels (main ones — VK, Telegram, YouTube, and Instagram*, as well as TikTok and Threads*), strategy, team, budget, and numbers. Tasks: • Set up a metrics system. Define the main growth metric and the SMM metrics tree linked to business results. • Define how the method speaks to the audience. Positioning of 'Vselenskaya Terapiya', tone of voice, content categories, and formats for each channel. • Build a funnel 'warm-up → trust → conversion'. Customer path: content → registration → sale. Maintain a balance between warming and selling content so that the audience retains trust. • Rebuild the department to fit your approach. Structure for 5-8 people: roles, responsibilities, channel reporting. Hiring, onboarding, and evaluation system. • Decide based on data. End-to-end analytics from social media to subscriptions, leads, program sales, and LTV. See what to scale and what to cut. • Keep a unified funnel with product, marketing, and sales teams: same messages, same customer path.

5+ years in SMM, of which 2+ years you led a team of 5+ people. Built content strategy for an expert brand, infobusiness, or online education. Know algorithms and formats of Telegram, VK, YouTube, Instagram*, Reels, and Shorts. Built sales funnels through social media. Fluent in analytics: Yandex.Metrica or GA, UTM, platform statistics, dashboards (Looker Studio, DataLens, or similar). Make decisions using CAC, CR, ROMI, and LTV. Managed budgets and contractors: set specs, accepted work. Use AI tools in content production and analytics.

Remote work, full day, 5/2. Contract as self-employed, individual entrepreneur, or individual. Income from 150,000 RUB. Final amount is discussed with each candidate.