Head of Retention | iGaming

Head of Retention role in an iGaming product, based in Limassol, Cyprus. Requires relocation to Cyprus and office work. Develop and implement retention/CRM strategy.

Development and implementation of Retention / CRM strategy Managing player lifecycle: activation → retention → reactivation → churn prevention Launching CRM campaigns, bonus mechanics and retention activities Segmentation of the base and personalization of communications Analysis of churn, LTV and campaign effectiveness Development of reactivation and increasing player activity Managing Retention / CRM and VIP teams Setting KPIs / OKRs and monitoring results A/B testing and development of new retention mechanics Interaction with Product, Marketing and Analytics

5+ years in Retention / CRM 3+ years in iGaming / Gambling Experience in the position of Head of Retention / Head of CRM / CRM Director / Retention Lead Experience in building a retention strategy in iGaming Strong understanding of segmentation, churn prevention, reactivation, LTV Experience with Tier-2 / Tier-3 GEO Experience managing a CRM / Retention team Experience managing the VIP direction is a big plus English — Upper-Intermediate+ Russian — mandatory Residence in Cyprus — mandatory