Head of Media Buying (UA Lead)

Head of Media Buying (UA direction) at Appbooster; remote full-time; salary discussed individually (base + % bonuses). AdTech mobile marketing company seeks leader to build UA growth strategy and team.

AdTech company with 12+ years in mobile marketing. Develops products for app promotion and works in agency format with major brands. Hiring a UA team lead for the Russian b2b direction — a playing coach who will build growth strategy, strengthen the team and processes. Responsibilities: • Develop and implement UA growth strategy. • Build a data-driven performance evaluation system. • Build scalable creative production and testing system. • Develop expertise in traffic sources and test new ones. • Work closely with Sales and BDM to attract clients and participate in tenders.

Requirements: • 5+ years leading and developing mobile buying teams. • Managing budgets 10M RUB+ per month (personally and/or through a team). • Experience building creative production. • Agency background; ability to work at the intersection of buying, sales, and account management. • Mobile analytics: metrics, MMP, integrations. • Knowledge of the RU and global market. Nice to have: • English B2+. • CPP/ASO. • AI tools. • Negotiation skills.

Maximum freedom of action and resources to achieve goals. Strong team; ability to influence processes and propose ideas. Remote from any location. Premiums and bonuses for achieving goals. Health insurance after 3 months. Compensation for professional training, external courses, and foreign language learning. All necessary equipment and tools. Fast communications and minimal bureaucracy. Compensation discussed individually (base salary + % bonuses based on team performance).