Head of Influencer Marketing

Remote Head of Influencer Marketing for a cosmetics brand selling on Wildberries and Ozon. Build and scale influencer marketing, manage a team, and handle budgets up to 130,000 RUB fixed + KPI.

Responsibilities: - Build and develop the influencer marketing direction. - Manage a large volume of bloggers: barter, paid integrations, and UGC. - Full cycle: find bloggers, negotiate, order and send products, control publications, compensations, and reporting. - Analyze placement effectiveness: ROMI, CPO, cost per order, advertising budget efficiency. - Search for new promotion mechanics and scale working combinations. - Manage a team: 1 media buyer and 2 barter managers. - Set tasks, control deadlines, KPIs, and results.

Requirements: - 2+ years of experience in influencer marketing. - Practical experience with both barter and paid integrations. - Experience managing an advertising budget of 1 million RUB per month. - Understanding of ROMI, CPO, order cost, and ad integration economics. - Ability to build and scale processes from scratch. - Readiness to work with a large volume of bloggers and tasks. - Team management experience is a plus. - Experience with WB/Ozon, cosmetics, FMCG, or e-commerce is a plus. - Having your own blogger base is a plus.

Conditions: - Full-time, no part-time. - Remote work. - Schedule 5/2, 8-hour workday, start at 9:00 or 10:00 Moscow time. - Registration as individual entrepreneur (IP). - Salary: first month 130,000 RUB fixed + KPI up to 50,000 RUB; with scaling 130,000 RUB + KPI up to 100,000 RUB; further 130,000 RUB + KPI up to 150,000 RUB and higher. - Opportunity for growth to Marketing/External Traffic Manager.