Head of CRM / Retention Lead

Head of CRM / Retention Lead at premium bath complex Siberia in Moscow. Build CRM marketing and retention from scratch, rebuild loyalty program, grow LTV via WhatsApp, Telegram, email, and lead CRM team. Full-time, office or hybrid.

Siberia is a chain of premium bath complexes. We combine ancient Siberian hospitality traditions with modern high-level service. Our product is impressions, atmosphere, and care for guests. We are looking for a CRM lead to build the direction from scratch — not a mass mailer. We are growing the chain and need someone who turns the customer base into a systemic asset that generates measurable revenue. Tasks: • Build systemic CRM marketing: strategy, mechanics, regulations. • Rebuild the loyalty program for a premium audience. • Develop retention and LTV growth through WhatsApp Business API, Telegram, email. • Build and lead the CRM team.

• You have already launched CRM marketing from scratch or joined at an early stage and built the system for yourself. • You have worked in high-ticket industries: HoReCa, Wellness, SPA, fitness, events, premium retail, luxury. • You think in numbers: LTV, Repeat Rate, ROMI, revenue from the base. For you, the result is not email open rate but the money the direction brings. • You independently led the CRM direction: made decisions, defended them before management, and were responsible for the outcome. • You understand how AmoCRM, Mindbox, or similar platforms work, and can set implementation tasks and control the result. • You know how to build and manage a team for the task — even if you have no formal leadership experience, but you have already led people.

• Schedule 5/2, official salary. • Office or hybrid. • Compensation is discussed with a candidate who confirms relevant experience.