Job Details

Topcotek is looking for a CRM Lead in Limassol for an iGaming company. The role focuses on multi-channel retention and engagement, automation, segmentation, and maximizing customer lifetime value (CLV) using Smartico. Full on-site position.

Own and manage all CRM operations within Smartico (journeys, automations, campaigns, segmentation, bonus workflows). Design, build, and optimize lifecycle journeys across Email, SMS, Push, and in-app channels. Develop advanced segmentation strategies using behavioral and RFM data. Improve early-life retention, redeposit rates, and reactivation flows. Execute structured A/B testing across messaging, timing, and promotional offers. Monitor CRM performance and provide clear, actionable insights. Create and refine retention and bonus strategies to increase engagement and reduce churn. Collaborate cross-functionally with Product, Marketing, and Support to enhance the end-to-end player lifecycle.

Must-have: iGaming lifecycle marketing experience. Proven experience with CRM platforms, email/SMS automation, and player segmentation. Smartico experience is mandatory. Strong understanding of player retention mechanics. Data-driven mindset with the ability to work on cohort analysis and campaign performance.

Direct impact on player value and core business KPIs. 22 days of annual leave - plus local public holidays. Visa support - for international hires (if applicable). Collaborative international team - where innovation and growth are encouraged. Modern office - in central Limassol, just minutes from the sea. Full ownership of CRM execution. Positive team culture - regular events and a supportive work environment. On-site gym - stay healthy and energized.