Head of ASO
Head of ASO at Appbooster. Remote, full-time. Salary individually discussed: salary + % of gross profit. Lead ASO team for client growth and internal products.
We are experts in organic promotion of mobile apps. 12+ years promoting client apps with in-house team and proprietary products. Ranked #1 in Runet Rating among ASO agencies. Work with Skyeng, Tutu, Dodo Pizza, Lamoda, Kupibilet and others. Main tasks: - Develop and implement direction strategy, form relevant product line. - Be responsible for quality and results of client projects, connect to key clients and complex cases. - Develop our technological products based on ASO together with technical and product teams. - Strengthen organizational structure, processes, team motivation. - Create system for evaluating efficiency of direction/team/services to make data-driven decisions. - Create conditions for team where growth and competence development are possible and systematic. - Together with marketing, package team expertise into market-demanded products and services. - Participate in distribution, work closely with sales and accounting teams for client acquisition and tender participation. - Help international team achieve growth goals in new markets.
Necessary experience and skills: - Successful experience developing ASO teams/products in managerial position. - Development of ASO department processes: hiring, competence development, motivation, and efficiency. - Own experience in ASO promotion of apps. - Experience in 360 strategies, organizing processes at the intersection of several teams. - Development of media plans and app promotion strategies, participation in tenders. - Confident work with data: unit economics, product and marketing metrics, finding growth points in funnel. - Understanding of mobile app market in RU and globally. - Use of AI for process automation. Will be a plus: agency experience; ASA experience; English B2+; experience with technological ASO products, customer development, negotiations.
What we offer: - Maximum freedom of action and resources to achieve goals. - Decent salary (salary + % of gross profit), bonuses for achieving goals. - Remote from anywhere in the world, flexible schedule, no time trackers. - Health insurance after 3 months of work. - All necessary equipment and tools. - Compensation for external training and courses. - Fast communication and no bureaucracy. - Team of strong specialists, opportunity to propose ideas and influence processes. - Comfortable corporate culture with online and offline activities. - Full onboarding into work processes.
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