Growth UA Manager

Growth UA Manager at LVLGroup, a Health & Fitness mobile apps startup. Remote, full-time/part-time/freelance, salary negotiable. Build Growth UA direction from scratch and find scalable user acquisition economics.

LVLGroup is a startup building Health & Fitness mobile apps. The product, team, ad creatives and first sales are already in place. The main goal is to build a Growth UA direction from scratch and find a scalable user acquisition bundle that fits unit economics. Responsibilities: - Audit the product and define key growth metrics - Build analytics and attribution, select and configure MMP - Identify priority channels, geos and audiences - Launch and optimize UA / Performance campaigns - Work with CAC, LTV, Retention, ROAS, Payback and unit economics - Build a systematic process for testing creatives and marketing hypotheses - Form an experiment backlog and analyze results - Optimize the funnel and find conversion growth points - Find working bundles and scale them without losing unit economics - In the future, form and develop a UA team - Build processes, KPIs and budget management system

What matters: - Experience in Health & Fitness - 3+ years in User Acquisition / Performance / Growth Marketing - Mandatory experience with web-to-web subscription products - Strong hands-on approach - Experience using AI and no-code tools - Nice to have: experience launching and scaling a mobile product at an early stage. Stack: Meta Ads, Amplitude, Adapty, Stripe, FunnelFox

Format: Remote / Full-time / Part-time / Freelance — discussable Salary: by agreement