Email Marketer / Copywriter

Email Marketer / Copywriter at MDI Group in Moscow. Build email marketing from scratch, integrate with CRM, run email/WhatsApp/SMS campaigns, CustDev, segmentation, analytics. Salary from 250,000 RUB.

Build email marketing from scratch in the company — both content and technical. Integrate communication chains with the company's websites and CRM system. Create strong messages for email, WhatsApp, and SMS campaigns. Conduct CustDev with existing clients and potential buyers. Segment the customer base and build personalized communications. Work in amoCRM and implement necessary technical integrations. Develop and launch warm-up chains in email and messengers. Set up Telegram bots, WhatsApp Business API, and SMS communications. Collect analytics and prepare reporting. Continuously improve Open Rate, Click Rate, Conversion Rate, and ROI of chains. Independently create texts and meanings, then manage designers, coders, and developers. Manage the full cycle: CustDev, hypothesis, solution, goal and plan, text, design, coding, launch, testing, analytics, refinement.

Experience building and developing CRM and email marketing. Confident work in amoCRM for at least 2 years. Conducted CustDev with clients and potential buyers. Able to work with base segmentation and automated communication chains. Strong copywriting is one of your key competencies. Follow trends, constantly develop, and learn from the best. Able to not just launch campaigns but improve metrics and influence business results. Do not tolerate weak work, banality, or the 'good enough' approach.

Work schedule: 5/2, on-site at the employer's location. Approximate salary level: from 250,000 RUB.