Directologist (Yandex.Direct)

Directologist (Yandex.Direct) at a marketing agency for B2B production. Remote, project-based, total income 90,000–100,000 RUB. Focus on advertising, analytics, and optimization.

We build a client acquisition system for B2B manufacturing via the 'landing + Yandex.Direct' combination. As a Directologist, you focus only on advertising and results: no client search, no client communication, no handling negativity. You work with fully assembled funnels: offer, messaging, and website structure are created inside the agency and designed for advertising. There are clear standards, tables, and reporting formats. What we already have: - Clear project and role structure - Ready-made landings and funnel logic - A project marketer who communicates with the client - Analytics and reporting tables - Regulations and work standards Responsibilities: - Write ad headlines and texts - Create and test creatives - Launch and manage Yandex.Direct campaigns - Maintain stable campaign delivery - Analyze campaign results - Control the number of leads and cost per lead - Optimize campaigns by performance metrics - Form hypotheses to improve results - Work with a project marketer to improve the funnel - Fill in project reporting tables

We will work well together if: - You have successful Yandex.Direct cases in B2B - You understand how to launch campaigns and achieve results - You can work with numbers and analytics - You are not afraid of responsibility for metrics - You can explain what is happening with advertising and why - You work systematically, accurately, and according to standards Priority will be given to specialists who have already worked with the B2B segment.

Format: fully remote. Communication: messenger and short weekly calls. Load: project-based; you influence the number of projects and therefore your payment. Payment: per project, total income 90,000–100,000 RUB. Income growth through number of projects and quality of results.