Directologist

Directologist needed for a marketing agency specializing in B2B manufacturing. Focus solely on Yandex.Direct advertising. Remote, project-based, income 90,000–100,000 ₽.

We build a client acquisition system for businesses through a combination of 'landing page + Yandex.Direct'. As a Directologist, you will focus exclusively on advertising and results. You won't need to find clients or communicate with them; a project manager handles that. You'll work with fully assembled bundles: offer, messaging, and site structure are created in-house and optimized for advertising. There are clear standards, tables, and reporting formats. Main tasks: — Writing headlines and ad texts; — Creating and testing creatives; — Launching and managing advertising campaigns in Yandex.Direct; — Maintaining stable campaign delivery; — Analyzing campaign results; — Controlling the number of leads and cost per lead; — Optimizing campaigns based on performance metrics; — Formulating hypotheses to improve results; — Collaborating with a project marketer to improve the bundle; — Filling out reporting tables for projects.

We'll work well together if: — You have successful cases in Yandex.Direct for B2B; — You understand how to launch campaigns and achieve results; — You can work with numbers and analytics; — You are not afraid of responsibility for metrics; — You can explain what's happening with advertising and why; — You work systematically, accurately, and according to standards. Priority will be given to specialists who have already worked with the B2B segment!

— Work format: fully remote; — Communication: Telegram (Max) + short calls once a week; — Workload: project-based, you influence the number of projects and accordingly your pay; — Payment: per project, total income 90,000 – 100,000 ₽; — Income growth through the number of projects and quality of results.