Digital-marketer at VK

Digital marketer needed to execute advertising strategies for VK Tech products, based in Moscow or St. Petersburg, Russia.

Develop and implement advertising strategies for VK Tech products and be responsible for their business results. Set up and launch advertising campaigns in various channels (VK Advertising, Google Ads, Yandex.Direct, social networks, and others). Analyze campaign effectiveness, prepare reports, and propose optimization solutions. Work with creatives: generate concepts, write texts, test hypotheses. Collaborate with product team, designers, analysts, and other specialists to achieve goals. Constantly test new approaches, tools, and advertising formats. Monitor digital marketing trends and competitive environment. Participate in developing end-to-end analytics tools for digital channels.

At least three years of experience in digital marketing, preferably in B2B (setting up and optimizing advertising campaigns). Knowledge of advertising platforms (VK Advertising, Yandex.Direct, Google Ads, Facebook Ads, and others). Analytical skills: ability to work with data, interpret results, and make decisions based on them. AI skills: ability to automate routine tasks, create agents and skills, analytics and research. Understanding metrics (CTR, CPC, CPA, ROI, LTV, and others). Experience with analytics tools (Google Analytics, Yandex.Metrica, Mytracker, Power BI, and others). Ability to write persuasive copy and create creative concepts. Understanding audience targeting and segmentation principles. Ability to formulate and defend hypotheses. Ability to transparently show work results. Ability to build relationships with external contractors and handle payments and documentation. Soft skills: proactivity, analytical thinking, creativity, teamwork, learning ability, organization.

Location: Moscow (Russia), Saint Petersburg (Russia).