CRM / Retention Lead

CRM / Retention Lead at an international iGaming product company in Limassol, Cyprus. Full-time office role leading a ~10-person CRM/Retention team, reviewing processes and driving player lifecycle and retention.

International product iGaming company with 10+ years on the market, its own platform, and Tier-1. The CRM team is already formed, with existing processes, campaigns, and mechanics. The company is looking for a leader to take full ownership of the direction, review the current approach, set priorities, and further develop the team. Responsibilities: — Manage the CRM / Retention team of about 10 people. — Review current processes, campaigns, segmentation, and retention mechanics. — Define priorities for the direction and key metrics. — Develop player lifecycle: onboarding, activation, retention, churn, reactivation. — Develop segmentation, personalization, bonuses, promos, loyalty, and other retention mechanics. — Run A/B tests, analyze results, and scale successful solutions. — Work with Retention, Churn, LTV, ARPU, Conversion, and other key metrics.

Experience in CRM / Retention in iGaming. Experience managing a CRM / Retention team. Ability to build processes, define priorities, and be responsible for team results. Ability to work with data and make decisions based on metrics.

Limassol, Cyprus office. Full-time.