CRM Manager (Lifecycle Marketing)

International Fintech Broker seeks a CRM Manager to own client lifecycle communications for a fast-growing trading platform. Based in Limassol, Cyprus with relocation support. Competitive salary based on experience.

We are looking for a CRM Manager to fully own client lifecycle communications (email, push and stories in web and app) for a fast-growing trading platform expanding across LATAM, MENA, South Asia and SEA. We're looking for someone who loves experimenting: come up with ideas, build flows, test, measure and scale the ones that win. Key responsibilities: - Build the communication strategy and roll it out across the product - Set up and launch transactional, service and marketing communications via email, push and stories - Code and maintain responsive email templates - Own deliverability: domain authentication, sender reputation, spam rate, open rate - Segment the client base for triggered and event-based campaigns - Run A/B tests, document results and scale the winners - Grow FTD conversion and retention, with monthly progress reports - Adapt communications for tier-3 geos (LatAm first): localization, time zones, local behaviour

3+ years in CRM / Lifecycle marketing, including 1.5+ years in fintech (Forex/CFD, crypto, copy-trading, stocks, bank or neobank) Hands-on with Customer.io or similar (Bloomreach, HubSpot): segments, triggers, flows Proven results across email, push (web + app) and stories HTML/CSS for email: responsive layouts, correct rendering in major email clients Deliverability expertise: SPF, DKIM, DMARC, sender reputation A/B testing: from hypothesis to conclusions and scaling Experience with BI tools (Tableau, Looker, Power BI, Metabase) Understanding of attribution and MMPs (AppsFlyer, Adjust) English B1+

Competitive salary (based on experience) Relocation support