Creative Producer / TikTok Lead

Online school Insperia seeks a Creative Producer/TikTok Lead to develop content ideas, manage TikTok production, and boost reach. Hybrid, flexible schedule, salary plus KPI.

Insperia is an online school for EGE and OGE preparation with 9 years of experience, having helped over 28,000 students. We are growing and looking for a creative producer to strengthen our school's content, develop ideas and scripts for TikTok, manage content production and team, and deliver results in reach and views. Responsibilities: • Trend watching (finding ideas, niche analysis, maintaining idea database) • Generating and developing ideas for videos • Unpacking teachers, defining formats and positioning for teacher brand promotion • Preparing and presenting ideas • Creating anchor content for videos • Reviewing video material and editing adjustments • Controlling shooting and publication schedules for teachers, participating in offline shoots • Tracking video metrics: reach, engagement, leads • Developing content managers and editors team

• Relevant experience from 1.5 years, mandatory experience in promoting content for online schools preparing for EGE/OGE • Understanding of TikTok, Shorts, Reels algorithms and key metrics • Understanding of hooks, retention, watch-through, and virality principles • Experience working with a team: editors, operators, designers, leadership experience • Understanding of content funnel: reach - engagement - trust - sales • Ability to work with metrics and draw conclusions from analytics • Systematic work: task management, databases, content plans • Ability to increase content reach, launch videos into recommendations • Knowledge of all key metrics: retention, subscribers, reach

• Fixed salary + KPI for viral videos (open to discussion) • Hybrid format, as shoots are offline in Saint Petersburg. Willing to consider candidates from Leningrad Oblast, Moscow, Kazan, etc., but not too remote cities. • Flexible schedule: no strict start/end times, result-oriented • Full payment for training if needed • Contract as self-employed or individual entrepreneur (tax compensated) • Great team atmosphere and corporate events