Content Marketing Specialist at MDI Group

Content marketer for premium real estate developer MDI, salary from 200,000 RUB, on-site in Moscow region, building email marketing from scratch.

Build email marketing from scratch: strategy, content plan, segmentation, and communication system; create strong texts for email, WhatsApp, SMS, articles, and other channels; develop warm-up chains and communications at different stages of the client funnel; conduct CustDev with existing and potential clients, find insights and turn them into marketing messages; adapt one key message into different content formats without losing quality; analyze communication results, find growth points, and test hypotheses; improve open rate, click rate, conversion rate, and ROI of marketing chains; collaborate with designers and layout artists to create high-quality final materials; propose new ideas and tools to strengthen marketing and influence sales.

Strong copywriting skills; ability to create bright, lively texts that capture and hold attention; sense of audience, understanding of their needs, motives, fears, and desires; ability to create strong headlines, intriguing openings, and convincing arguments; understanding of how content works in the marketing funnel and affects business results; ability to analyze campaigns and improve metrics; ability to independently find ideas, formulate hypotheses, and implement them; not afraid of responsibility and high quality standards; constantly develops and applies new approaches. Advantages: experience in email marketing and CRM communications; experience with premium products, real estate, or complex sales; understanding of buyer psychology and decision-making; cases where content influenced conversion, sales, or other business metrics.

Salary from 200,000 RUB, final offer depends on experience; opportunity to increase income with growth; schedule 5/2, weekends Saturday and Sunday; work in a comfortable country marketing house in Klinsky District, Moscow Region; work primarily on company premises, remote not provided; corporate leisure and team support; opportunity to quickly grow to department head and build your own team; working with a strong product, entrepreneur, and ambitious tasks.