Content Marketing Manager

Content Marketing Manager (remote) at a top real estate agency in Saint Petersburg, focusing on Instagram content creation and AI use. Salary from 100,000 RUB/month plus bonuses.

Responsibilities: – Generate ideas, write scripts and catchy hooks; – Participate in content creation from idea to publication, assist with editing if needed; – Test formats and sales mechanics; – Actively use AI (generation and evaluation of ideas; analysis of large amounts of content; drafting; editing; analysis of publication results, etc.); – Analyze reach, engagement, and leads. The blog regularly publishes strong content that brings reach and leads.

Critical: – Independence and a good eye; – Understanding what makes stories engaging; – Creativity; – Ability to complete tasks and achieve results; – Data-driven approach (reach, leads). Candidate requirements: – Experience with Instagram and content marketing; – Understanding the difference between content that simply gets views and content that drives profit; – Skill in working with text and meaning; – Understanding audience psychology, finding interesting angles, topics, and offers; – Proactivity: improve processes if they work poorly; – Using AI in daily work and willingness to automate routine. Nice to have: – Experience in real estate; – Experience growing Instagram profiles; – Experience handling large amounts of information and multiple internal experts.

– 100,000 RUB per month + KPI/bonuses. – Remote work. – Flexible schedule. Option to work from the office in central Saint Petersburg and participate in the agency's corporate life. – Large project with existing audience, team, expertise, market access, and resources for growth. – Opportunity to influence business results directly.