Content Manager / SMM Manager in YouTube Media

Remote full-time role developing a B2B Telegram channel for a YouTube health media, with a focus on content strategy, growth, and audience engagement. Salary up to 120,000 RUB fixed plus KPI.

We are looking for someone interested in growing a separate B2B direction within an existing media project from scratch. We run a YouTube media about health, with episodes featuring doctors and psychologists, a base of specialists, and a production team. Currently launching a closed channel for doctors and psychologists. Your task is to make it a strong product that people read, recommend, and that brings results to the business. This is not a task like 'here's a content plan – write 20 posts'. Responsibilities: • Develop the closed B2B channel: content plan, posts, longreads, guides, analyses, and other useful formats. • Prepare scripts for expert videos and editing sheets, set tasks for the editor. • Analyze metrics and audience reactions – what they read, watch, and respond to. • Come up with and test growth hypotheses, work with our base, and attract targeted subscribers. • Communicate with channel participants and drive interested ones to a free consultation conducted by a manager – conducting consultations yourself is not required. • Write scripts for expert Reels. • Keep small operational tasks in order regarding guests: contracts, materials, links, and deadlines.

It is critical that you can understand the audience, find strong ideas, and package them in human language. Avoid: 'In the modern world, a doctor's personal brand becomes not just an advantage, but a necessity...' If that makes you cringe – great, we already understand each other. We will talk a lot about facts, numbers, research, and real cases.

Format: remotely Employment: full-time Schedule: flexible Compensation: fixed + KPI – up to 120,000 RUB.