Chief Marketing Officer

CMO for a luxury condo-hotel in Montenegro, building marketing from scratch, reports to CEO.

Full ownership of marketing: strategy, team, P&L and performance. Build international lead-gen for HNW buyers (EU, MENA, CIS, UK), run paid media hands-on (Meta, Google Ads, programmatic), set up tracking (GA4, GTM, CAPI), CRM and automation, lead brand positioning, content, SEO/AEO, build and lead team, build AI-first marketing operation.

8+ years marketing leadership, 5+ in digital for luxury real estate/hospitality/high-ticket sales, track record of lead gen converting to sales, hands-on with Meta/Google Ads, GA4, CRM (HubSpot/Salesforce), C-level comfort, fluent English.

Building marketing for flagship Adriatic project from scratch, direct line to CEO, international environment, competitive compensation matching seniority.