Job Details

Brand Marketer position at "Utki" Gaming Club in Moscow. Responsibilities include advertising, content creation, and community management. Salary: 60,000 - 90,000 RUB.

We are launching the poker club "UTKI" – an intellectual and entertainment space with risk-free tournaments, a bar, and a strong community. Our goal is to gather a core group of players and grow a network of clubs. Responsibilities: Attraction: - Launching and managing advertising (Telegram, seeding, partnerships) - Testing attraction hypotheses - Working with bloggers Content: - Managing the Telegram channel (main channel) - Managing VK and Instagram (duplicating + adapting content) - Writing posts (announcements, engagement, stories) - Taking photos/videos at the club - Conveying the atmosphere through content Community: - Communicating with players - Launching referral mechanics - Engaging players in club life Analytics: - Tracking basic metrics (attraction, return) - Understanding which channels are working

Candidate Requirements: - You know how to not only manage social media but also attract people - You understand how offline businesses work (events, bars, clubs are a plus) - You are ready to work hands-on and quickly test ideas - You feel the style of an "intelligent gathering" - You can write vividly and clearly Will be a plus: - Experience with Telegram - Interest in poker / games / community Test task (mandatory): Describe how you will bring the first 50 players to the club. Write: - A post announcing a tournament - A post after the tournament Come up with 3 ideas to make people return. We do not consider applications without a test task.

Salary: - 60,000 – 90,000 RUB (starting) - Bonuses for increased attendance - Flexible schedule + partial work from the club - Opportunity to grow into the marketing director of the network