Ad Monetization Manager

Brightika, a mobile games publisher, is looking for an Ad Monetization Manager to manage ad mediation, run A/B tests, and optimize revenue. Full-time, remote/hybrid/office.

Brightika is a mobile games publisher. Responsibilities: - Managing ad mediation AppLovin MAX: waterfalls, in-app bidding, eCPM floors, frequency caps - Conducting and analyzing A/B tests - Working with rewarded, interstitial, banners, MREC formats - Connecting and scaling ad networks, evaluating incremental revenue - Interacting with ad networks and account managers, obtaining special conditions and access to beta features - Controlling ad quality: blocklists, sensitive categories, brand safety, handling user complaints - Collaborating with Product and UA: balancing Ads - IAP, assessing ad impact on retention and paying conversion - Analyzing ad monetization: ARPDAU, eCPM, Fill/Match Rate, IMP/DAU, AdLTV, AdARPU by cohorts, GEO, devices, and versions - Automating ad management - Full cycle of experiments: hypothesis - test design - launch - analysis - scaling - Supporting releases: updating SDK and adapters, technical integration of ad networks - Ensuring compliance with ATT, COPPA, GDPR

2-3+ years of experience in ad monetization of mobile F2P games - Practical experience with AppLovin MAX - Understanding of waterfall and bidding in practice - Proficiency in Excel / Google Sheets - Experience negotiating with ad networks and account managers - Understanding of ad impact on retention, paying conversion, and IAP - English for correspondence and calls with partners (not lower than B2) Nice to have: - Experience with offerwall - BI skills - Basic knowledge of SQL

Salary based on interview results - Probation period – 3 months - Opportunities for career and personal growth - Office/hybrid/remote - Free meals in the office (if working from office)