Traffic Manager

Traffic Manager at VKURSE (ex VKUSNO). Remote work on advertising campaigns for educational projects: setup, hypotheses, analytics. Salary 80,000–120,000 RUB.

Managing advertising campaigns for education projects. Responsibilities: – Set up and run advertising campaigns – Develop and test advertising hypotheses – Work with audiences, ads and ad bundles – Create tasks for ad creative development – Analyze advertising performance – Control costs, CPL, number and quality of leads – Work with analytics systems – Prepare reports on advertising campaigns – Propose new hypotheses and ways to improve results For blogger outreach and seeding the tasks are similar: selecting platforms and authors, organizing placements, communication, monitoring publications and analyzing performance.

– Experience in traffic acquisition for educational projects – Practical experience in at least one of the listed directions – Ability to work independently with your own advertising channel – Understanding of key internet advertising metrics and ability to analyze results – Ability to work with analytics and reporting – Able to do more than technical setup: propose hypotheses to improve results – Responsible approach to deadlines and agreements

– Fully remote work – No strict 10:00–19:00 schedule, but you must be reachable during working hours – Work with various projects in the education field – Opportunity to work in your main direction and, if desired, master other advertising channels – Note: at the start you will be offered 1–2 projects