Job Details

Targetologist at Home Digital School. Remote work. Requires 2+ years of experience in targeting, experience with budgets over 1 million rubles and ROMI over 200%, and the ability to generate hypotheses. Offers corporate training and team building.

Development and implementation of an online school promotion strategy using targeted advertising. Creation and optimization of advertising campaigns in social networks, search engines, and other channels. Analysis of the effectiveness of advertising campaigns and strategy adjustment based on the data obtained. Adherence to budget and task deadlines.

• 2+ years of successful experience in targeting. • Experience in EdTech or companies with a large share of traffic in VK and TG. • Proven experience with VK and TG with budgets from 1 million rubles and ROMI from 200% with active management, hypothesis testing, and case details. • Ability to generate hypotheses on audiences, creatives, and offers. • Knowledge of all marketing and sales metrics, as well as knowledge of cohort analysis methodology. • Understanding the logic of UTM tags and compliance with the regulations for working with them.

• Corporate and external training at the company's expense. • Team building: online for a positive charge and offline (joint recreation, trips). • Official registration (according to the Labor Code of the Russian Federation).