Job Details

Vacancy: Targetologist / Directorologist at NEYSENT. Remote work. Responsibilities include managing advertising campaigns in Yandex.Direct, working with analytics, and media planning. Requirements: experience in E-commerce, technical literacy, analytical mindset...

We are NEYSENT, an online store for original clothing and accessories from leading global and Asian brands. We are growing rapidly and are looking for a contextual advertising expert to join our team, who will take charge of traffic management and help us scale sales. TASKS: • Campaign Management: setup, launch, and optimization of advertising campaigns in Yandex.Direct (Search, YAN, Retargeting, Product Campaigns). • Analytics Work: constant monitoring of effectiveness (CPA, ROMI, DRR) through Yandex.Metrica and internal reporting systems. • Media Planning: forecasting budgets and KPIs for the month/quarter. • A/B Testing: regular hypothesis testing from creatives and texts to landing pages. • Feed Management: working with product feeds for correct display of the assortment in advertising.

REQUIREMENTS: • E-commerce Experience: you understand the specifics of promoting online stores (working with large SKUs, dynamic retargeting). • Technical Literacy: ability to work with automation systems and deep knowledge of Yandex.Metrica. • Analytical Mindset: you make decisions based on numbers, not intuition. • Visual Acuity: understanding fashion and retail trends will be your advantage. • Independence: ability to manage a project "turnkey" from idea to detailed report.

CONDITIONS: • Work Format: fully remote. • Schedule: 5/2, flexible start to the day. • Salary from 50,000 RUB.