Job Details

Marketing
Mid-level
On-site
May 2

Contextual Advertising Specialist (Yandex Direct)

Vacancy: Contextual Advertising Specialist (Yandex Direct) for a spa center in Moscow. Responsibilities include managing and optimizing Yandex Direct campaigns, and analyzing Yandex Metrica data.

We are looking for a specialist to manage a spa center project in the center of Moscow. Responsibilities: - Management and optimization of Yandex Direct campaigns (search, YAN, master campaigns), - Analysis of current campaigns and identification of growth opportunities, - Work with Yandex Metrica (goals, conversions, behavior), - Setup and control of UTM tags, - Reduction of application and booking costs, - Hypothesis testing (offers, audiences, creatives), - Traffic quality control, - Recommendations for the website and sales funnel, - Weekly performance reporting.

At least 2 years of experience with Yandex Direct, Experience in services/local business, Ability to work with analytics and numbers

Russia
Yandex Direct
Yandex Metrica

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