SMM Specialist / Digital Marketer

SMM & digital marketer for Design Museum "Osnova" and cafe "Kafedra". Full-time, competitive salary, modern equipment. Requires 1+ year SMM experience, portfolio, Russian fluency, content creation, targeted ads, community management.

Manage digital platforms for both the design museum "Osnova" and its cafe "Kafedra". Responsibilities: • Strategy & planning for 2 brands: develop and implement comprehensive social media promotion strategies with unified TOV but different tasks for cultural museum and commercial cafe; create integrated monthly content plan, synchronizing exhibition announcements with cafe special projects (e.g., themed brunches, seasonal menus); defend it before management. • Content creation: create diverse content for both: engaging texts, storytelling, shoot and edit videos (Reels, Shorts, VK Clips), prepare photos and graphics; for museum: package meanings about art and design; for cafe: food photography, atmospheric videos, cooking process shoots, chef interviews; collaborate with designers on posters, post cards, visuals; use AI tools for photo/video generation if possible; adapt materials for VKontakte, Telegram, YouTube, TikTok, Pinterest, etc. • Promotion & analytics: set up, launch, optimize targeted ads (VK Ads) for audience growth, museum ticket sales, cafe table bookings; find relevant media, communities, influencers for cross-marketing; deeply analyze post and campaign effectiveness; form cross-reports, propose hypotheses, test new formats. • Community management: engage with two audience segments: respond to comments/messages, stimulate engagement, run polls, contests, interactives; track trends in design, art, HoReCa, implement relevant mechanics.

• SMM specialist experience from 1 year. Advantage: multi-brand projects or simultaneous work with B2C/HoReCa and culture/art. • Portfolio with successful cases required (attach links to best projects in response). Examples in food service niche desirable. • Excellent Russian language, copywriting skills, ability to adapt same message to different tones (aesthetic for museum, friendly/appetizing for cafe). • Understanding of algorithms and audience differences across social networks. • Confident experience in targeted ads (VK Ads) welcomed. • Video production skills: shooting (including smartphone), editing, color correction, sound work. Skills in product and food photography are strong advantages. • Genuine interest in design, contemporary art, gastronomy — must be passionate about both.

• Interesting work in a lively team-leader in creative industries on unique projects, exhibitions, gastronomic collaborations. • Full-time employment. • Competitive salary — discussed individually after interview (official employment included). • Modern technical equipment at workplace (if needed, all equipment can be purchased for specific requirements/tasks).