SMM Producer
SMM Producer for MDI Group, a premium real estate developer. Manage social media and short-form video production.
— Fully manage and develop the account: responsible for content, posting regularity, KPIs and reporting; — Produce 5–6 Reels per week, about 20–25 videos per month; — Find new topics, ideas, formats and angles; — Create hooks, write scripts, shoot and edit short vertical videos; — Repeat and scale working content frameworks; — Create carousels, posts and other content formats; — Fully manage the Telegram channel 'Developer and Team Diary'; — Form a content plan and adapt materials for Telegram; — Develop the community and work with engagement; — Analyze reach, retention, engagement, subscriber growth and other metrics; — Formulate and test hypotheses; — Follow trends and adapt them to company goals; — Interact with the team and respond to comments.
— Experience creating Reels, TikTok, Shorts or other short vertical videos; — Proven cases of videos from 100,000 to 1 million+ views; — Ability to create full-cycle videos: from idea and script to filming, editing and publishing; — Strong taste and understanding of current formats; — Ability to create catchy hooks and hold attention; — Understanding of social media algorithms; — Ability to work with analytics and formulate data-driven hypotheses; — Ability to systematically organize content production; — Advanced editing skills; — Fluent Russian; — Ready to independently manage the platform and take responsibility for results. Will be a plus: — Figma proficiency; — Experience with LiveDune or other analytics services; — Experience developing an entrepreneur's personal brand; — Experience in real estate, premium products or complex sales; — Cases where content influenced leads, inquiries or sales.
— Schedule 5/2, Saturday and Sunday are days off; — Work in a country marketing house in the Klinsky district of Moscow region; — Work predominantly on company premises, remote format not provided; — Gadgets, subscriptions and everything necessary for work; — Corporate leisure and team support; — Opportunity to grow to Head of Social Media Department and build your own team; — Candidates from Moscow and other regions are considered if ready to relocate or change their lifestyle.
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