SMM Manager

SMM Manager at ELÁ permanent makeup studio (IP Edilova) in Moscow. Salary from 150,000 RUB. Responsibilities include SMM strategy, content management, and analytics for two accounts.

Project: ELÁ permanent makeup studio (IP Edilova). Responsibilities: - Strategy and planning: develop a unified SMM strategy for two accounts based on brand strategy; ensure the studio account and the manager's personal account complement each other rather than duplicate; create a content plan for 2–4 weeks ahead for both accounts; define the goal of each publication; track beauty and luxury trends and propose formats. - Content management: set tasks for the content maker — what to shoot, in what style, what result is needed; attend shoots to control aesthetics and brand compliance; select final material for the feed, stories, and accounts; write and edit post texts in the brand's tone of voice. - Analytics: weekly monitoring of key metrics for both accounts: reach, ER, growth, active audience retention, etc.

Experience from 3 years Awareness of the luxury and beauty segment Strategic thinking Knowledge of the Russian market and its restrictions Understanding of different social media features Content plan development skills Creativity and attention to detail Nice to have: experience building a personal brand; understanding of funnels and sales through content; basic skills in shoot production.

Work with only one project — full immersion in the brand. Opportunities for professional and career growth, work in a strong team, and participation in brand development. Hybrid schedule: 10:00–18:00. Salary from 150,000 RUB.