Job Details

SMM Manager position at BetArena, a platform for sports bettors. Responsibilities include managing vertical video channels and Telegram, creating content, and analyzing metrics. Requires understanding of vertical content mechanics and Telegram promotion. Salary from 90,000 RUB + KPI bonus.

BetArena is a platform for sports bettors. Compete with others, prove your expertise, climb the rankings, and win prizes. Starting with football, expanding to all major sports. Responsibilities: • Manage two channels: vertical video (Reels/TikTok/Shorts) and Telegram • Track top sports social media pages, stay informed, and propose timely ideas • Generate ideas, write scripts, hooks, CTAs, and create a content plan • Provide briefs to an editor/designer or edit videos independently • Monitor metrics (views, retention, CTR, subscriptions, registrations) and improve content based on data

• Understanding of vertical content mechanics: hook, retention, 20-35 second structure • Ability to write concisely, engagingly, and clearly • Experience in Telegram promotion (posts, sections, polls, reactions, funnels, paid promotion) • Basic understanding of football and a desire to delve into sports events, memes, etc. IMPORTANT! Do not apply if you have no understanding of sports and football. Experience in this area is desirable. Plus: • Editing skills (CapCut/Premiere) • Experience in product startups • Experience in the sports/fantasy/betting niche

• Full-time, remote • Fast cycle: ideas → release → metrics → improvement • Opportunity to grow into Head of Content / Marketing Lead