SMM Manager

SMM Manager at Moscow's Nekrasov Library: content strategy, creation, community management, promotion, analytics. Full-time, hybrid, from 70,000 RUB/month.

Development of content strategy: creating and implementing a content plan for the website and social media in line with library goals. Creating content: preparing texts, writing engaging post captions, scripts for short videos (VK Clips, Shorts), selecting visual materials. Visual design: conducting photo shoots of events and collections (staged and reportage), basic photo/video editing, designing post cards in a unified brand style. Community management: prompt communication with subscribers in comments and direct messages, handling negativity, engaging the audience in dialogue, moderating discussions. Promotion: setting up and managing targeted advertising (together with the PR department or contractors), placements in city and book information channels, organizing collaborations with bloggers and partners. Analytics: regular monitoring of reach, engagement (ER), and audience growth; preparing weekly and monthly reports on key metrics. Trend monitoring: tracking news hooks, book releases, and popular social media formats for quick adaptation to library tasks.

Experience: from 2 years in SMM (experience in government institutions, museums, publishers, or cultural projects is a big advantage). Writing skills: perfect literacy, ability to write simply about complex topics (e.g., rare collections or interlibrary loan rules), no clichés or bureaucratic style. Visual skills: ability to take quality photos and videos on a smartphone camera, proficiency in basic editors (CapCut, VN, VN Video Editor, or mobile Adobe Premiere); experience in Figma or Canva for creating covers. Technical literacy: confident use of targeted advertising platforms (VK Ads), understanding of smart feed algorithms, experience with analytics services (Livedune or similar). Event SMM: experience with live streaming and rapid posting from events. Cultural awareness: you follow book releases, exhibitions, and theater premieres, understand the difference between academic publications and contemporary fiction. Curiosity: desire to explore library collections, read books you need to write about, and communicate with expert librarians. Autonomy: ability to generate ideas without constant top-down instructions and see them through to publication. Multitasking: ability to quickly switch between writing a longread about Dostoevsky, shooting a funny video about registration queues, and preparing reports. Nice to have: skills with neural networks for generating images or text drafts; having a personal blog about books, culture, or city life; basic longread layout skills.

Employment according to the Labor Code of the Russian Federation. Schedule: 5/2, from 10:00 to 18:30 (hybrid schedule possible). Salary: from 70,000 RUB (net). Workplace: Moscow, Baumanskaya St., 58/25, bldg. 14. Work in a friendly team (help, support, training). Participation in vibrant cultural events. Opportunity to implement your ideas.