SMM Manager

SMM Manager at Strategicom for a premium Russian tableware brand. Remote with office presence. Salary 130,000–180,000 RUB/month. Responsibilities include SMM strategy, Telegram/VK, content, video, influencers, and analytics.

Project: launch and promote a new Russian premium tableware brand with ready product, identity, brandbook, website, and content production budget. Responsibilities: — participate in SMM launch strategy development and execution; — launch and manage Telegram, VK and other relevant platforms; — develop content plan and rubricator; — generate ideas, scripts, moodboards and references; — write and edit texts; — do mobile shooting and basic short-video editing; — organize product and image shoots; — assign tasks to photographers, designers and other contractors; — find UGC creators and collaborate with them; — work with niche bloggers and opinion leaders, organize collaborations and cross-posting; — community management and audience growth; — monthly analytics and content development proposals.

— SMM experience from 3 years; — portfolio with implemented cases and results; — experience launching new accounts or relaunching existing ones; — experience with a physical product and ability to present it beautifully in content; — experience in premium/lifestyle segment (fashion, beauty, jewelry, interior, decor, gastronomy, tourism, hospitality, etc.) is a plus; — confident mobile shooting and short-video creation; — experience organizing shoots and working with photographers, designers, videographers; — experience working with bloggers and influencers; — understanding of D2C funnel and products with a long purchase cycle; — strong visual taste and reference awareness; — ability to independently propose an idea, select references, write a script and bring material to publication; — results orientation: reach, views, saves, transitions and quality audience growth; — ability to balance premium brand aesthetics with lively modern content.

— remote format with presence in office, on shoots and at events when needed; — freedom to propose and implement ideas within the approved brand platform; — ready identity and brandbook; — separate content production budget; — short approval chain and direct interaction with the CEO; — attendance at interior, restaurant and design events at company expense; — salary review after successful launch; — growth prospect to Brand Content Lead.