SEO specialist

SEO specialist for Glazburg, an optical chain in Murmansk Region and Krasnodar Krai. Remote. Tasks include context advertising, SEO optimization, and analytics.

Network of optical salons Glazburg with premium frames and designer stores in Murmansk Region and Krasnodar Krai. The site does not imply online sales; the goal is calls for appointments or messages in messengers. Tasks: Setup and analysis of context advertising (Yandex Direct, Google Ads). Development of ad creatives. SEO optimization and growth of search positions. Internal optimization. Site audit, collection and updating of the semantic core. Optimization of site structure, titles, meta tags, and content for search queries. Development of content strategy, setting tasks for copywriters, designers, and content managers. Interaction with developers to fix technical errors, improve page load speed. Tracking site positions in search engines. Analysis of behavioral factors and conversions to identify growth points.

Experience: 1-2 years in a similar role (preferably in medicine, dentistry). Ability to independently set up, launch, and manage ad campaigns (search, YAN, retargeting, smart banners). Experience with analytics systems for SEO (Yandex.Metrica, Google Analytics). Responsibility and self-organization. Knowledge of internet marketing trends.