SEO Specialist

SEO Specialist at LegitGrails, remote. Hands-on role owning SEO end-to-end across Shopify storefront, React education platform, mobile app, and 300+ authentication guides. Full-time, long-term.

LegitGrails is a luxury authentication platform with a Shopify storefront, an education platform on React, a mobile app, and 300+ real vs fake authentication guides. Responsibilities: - Implement SEO audit recommendations across web properties, working with developers. - On-page and technical SEO: titles/meta, schema, internal linking, 301s, sitemaps, robots.txt, alt text, page speed. - Own 300+ authentication guides: review, optimize, improve, and brief 10-15 new pieces per month. - Build and coordinate backlink strategy: vendor selection, brief writing, quality control. - AI search optimization: ensure visibility in ChatGPT, Claude, Perplexity, Google AI Overviews. - Distribute content on Reddit and niche forums, support brand reputation. - Light PR and outreach: expert placements, interviews, editorial mentions. - Bring new ideas: article angles, tools, calculators, formats. - Report on referring domains, keyword positions, organic traffic using Ahrefs, GSC, GA4.

Who this role is for: - SEO specialists with proven, hands-on e-commerce experience, comfortable on Shopify and custom/headless front ends. - Ability to work with developers on technical fixes and see them through to shipped. - Treat backlinks as quality over quantity: editorial and expert placements, not bulk. - Comfortable working inside Reddit and forum communities without damaging brand reputation. - Uses AI tools and is transparent about where and how. - English proficiency at B2 level or higher. Strong differentiators: - Experience in fashion, luxury, or resale e-commerce. - Understanding of preserving SEO through platform migration (e.g., Shopify to React). - Track record in AI search optimization (GEO). - App Store Optimization experience. - International or multilingual SEO experience.

Fully remote, full-time, long-term collaboration with a global authentication platform. 21 days of paid vacation per year. 10 paid sick days per year. Properties with real traffic and a content engine already running. Direct collaboration with Head of Marketing, development team, and content team. Clear ownership: SEO brought under one owner. Clear standards and a team that takes the craft seriously.