Senior User Acquisition Manager
Senior UA Manager for mobile multiplayer game Riorise, focusing on Facebook and TikTok advertising, budget scale, tracking, and attribution.
We are Riorise — a mobile multiplayer online game in live-service format: 35k daily online, 2M unique players per month, game servers in 50 regions. We are looking for a Senior UA Manager who will take ownership of Facebook and TikTok, scale them to profitability, and become the owner of tracking and attribution across all networks. Responsibilities: Manage ad buying on Facebook and TikTok for Android and iOS: campaign structure, bids, optimizations, scaling without losing profitability; allocate budgets between geos and platforms based on audience quality and profitability, monitor spending pace; run tests every 2 weeks: creatives, audiences, attribution windows, optimizations; be responsible for tracking in all networks: SDK events, AppsFlyer, postbacks, SKAN, AdAttributionKit and AEM on iOS; reconcile ad accounts, AppsFlyer and internal analytics, detect anomalies, integration errors and fraud.
At least 4 years in UA for mobile games with proven campaign results: initial situation, your actions, outcome; experience with budgets from $100k per month per channel; deep hands-on expertise in Meta Ads for apps on Android and iOS: auction, campaign structure and learning, purchase and value optimization, scaling limits; practical experience with TikTok Ads for apps; English at B2 level or higher.
Freedom of action in decision-making and high responsibility; fast iterations and minimal bureaucracy — ideas can be implemented without long approvals; flexible schedule and possibility of remote work; medical insurance (DMS).
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