Senior Product Marketing Manager at Avito Rabota

Senior Product Marketing Manager for Avito Rabota (Moscow). Lead B2B product marketing, develop GTM strategies, and drive business growth. Hybrid work, strong team, learning opportunities.

We help people find suitable jobs, and companies hire staff and find candidates faster. To do this, we develop chatbots, check the reliability of employers, monitor vacancy information, share analytics, and support the HR community. Our goal is to develop Avito Rabota as a service for solving work-related tasks: from finding first summer part-time jobs to automating communication between employees and managers. Tasks: • Implement the marketing strategy of the direction and develop communication plans. • Lead go-to-market strategies for B2B products for employers. • Research and segment the target audience, identify key drivers and barriers, and form value propositions. • Analyze the market, competitors, and trends; find growth points for the product and business; decompose business tasks into marketing initiatives; develop and test hypotheses. • Set goals, conduct marketing analytics, and evaluate the impact of activities on business metrics. • Form cross-functional working groups and coordinate work with adjacent teams. • Plan and manage the marketing budget.

• At least 3 years of experience in product marketing of complex B2B products. • Ability to independently determine the scope of tasks, find growth points, and bring projects to results. • Managed cross-functional teams and confidently lead projects. • Ability to set goals and evaluate results in marketing and business metrics. • Worked with digital and CRM marketing, events, and brand advertising campaigns. • Understand marketing and product analytics. • English at Upper-Intermediate level or higher.

• Strong team that will support your initiatives in work and beyond. • Tasks and challenges related to ambitious and inspiring goals. • Opportunity for external and internal training paid by the company: courses, trainings, lectures, exchange of experience and practices. • Opportunity to work in a flexible format. • Beautiful and comfortable office 2 minutes from Belorusskaya metro station: panoramic view of the city center, places for secluded work, gym, piano, and recreation areas. • Extended health care: voluntary medical insurance, life insurance, cancer insurance. • Psychological support service, as well as financial, legal, and healthy lifestyle consultations for you and your loved ones. • Corporate sports: group workouts, well-being app. • Special offers from partners and discounts on Avito services: accommodation booking, promotion services, mortgage insurance. • Meal compensation.