Senior/Middle Marketing Analyst

Senior/Middle Marketing Analyst for a fintech broker in Limassol, Cyprus. Analyze UA metrics and attribution.

Our client is an international next-generation broker actively developing in Latin America, Middle East, and South Africa. Responsibilities: - Reporting on User Acquisition effectiveness: analyzing costs, CPA, ROAS, funnels from click to FTD by channels, campaigns, geos, and partners. - Reconciling data between ad accounts, AppsFlyer, and corporate data warehouse; identifying and investigating discrepancies. - Responsible for attribution settings and conversion postbacks to Facebook and Google ad accounts. - Analytics of affiliate and partner traffic, monitoring source quality, identifying problem sites. - Defining data collection requirements: which fields and events need to be collected and from which sources. - Investigating tracking issues: event loss, incorrect attribution, data duplication, expense anomalies. - Regular interaction with UA team: explaining current metric dynamics, reasons for changes, and impact on business metrics.

- From 3 years of experience in marketing or product analytics with a focus on User Acquisition. - Confident SQL: aggregations, window functions, independent work with raw data. - Experience with MMP (AppsFlyer, Adjust, Branch): attribution, postbacks, deeplinks; understanding differences between web and in-app tracking. - Understanding attribution models and their limitations; ability to explain discrepancies between ad platform data and internal data. - Practical experience with Facebook and Google Ads at the data level: campaign structure, exports, API work. - Experience analyzing UA unit economics: CPA, ROAS, cohort payback. - Experience with BI tools: Power BI, Metabase, Tableau or similar. - Ability to find root cause of data discrepancies independently, not just report the problem. Nice to have: - Experience in fintech, trading, iGaming or other high-CPA verticals. - Python for data processing and ad platform API work. - Experience with affiliate traffic and anti-fraud systems. - Web analytics: GA4, GTM, server-side tracking.