Senior Marketing Manager of Higher Education Programs

Skolkovo School of Management is seeking a Senior Marketing Manager to lead promotion of the business bachelor's program, from positioning and brand strategy to student enrollment.

Skolkovo School of Management is developing its higher education direction and is looking for a senior marketer to drive promotion of the business bachelor's program. Responsibilities: • Develop marketing strategy and strengthen the brand of the bachelor's program. • Manage the full acquisition funnel: reach, leads, applications, enrollment. • Plan and launch digital and offline promotion, media planning and budgeting. • Analyze the market, competitors, and key trends in higher education. • Work with CRM, channel analytics and KPIs, make data-driven decisions. • Organize PR activities, marketing events and partner projects. • Develop cooperation with schools and external partners. • Interact with the program team and other departments of the School.

Details: read here