Senior / Lead Marketing Manager

Senior/Lead Marketing Manager for a US e-commerce brand in women's underwear. Remote, salary from 200,000 RUB. Manage full marketing system, scale business.

We are looking for a strong marketer who wants to influence the entire marketing and business growth. We are developing an e-commerce brand in the US market in the women's underwear category. The product has real value for customers and many strong reviews. We are looking for someone to take over marketing and help scale the business, increase turnover several times. Responsibilities: • Manage the entire marketing system: ads → website → conversion → sales → analytics • Work with Meta Ads, Google Ads, TikTok Ads, SEO, email marketing (Klaviyo), PR, develop organic traffic in social networks and test other acquisition and growth channels • Reduce customer acquisition cost and find new growth points • Analyze the funnel and increase website conversion • Form and test hypotheses • Manage external contractors and agencies This will not be strictly 'by spec' work. We need a person who can say: 'I see a problem — here's what I propose and why.'

We are looking for a strong, independent marketer who: • has experience in e-commerce and with a marketing budget from $50k • real growth and scaling cases • successful experience with the American market • thinks in numbers and understands unit economics • fluent in English • led a marketing team of 10+ people

What we offer: • Remote work with the US market • Direct interaction with the owner • Opportunity to actually build and lead marketing, not just be one of the executors • High degree of freedom and influence on decisions • Fast professional growth • Performance-based bonuses tied to marketing effectiveness